1999 is strangely, suspiciously recent for a randomly plonked-on year – tradition usually dictates a more refined vintage, such as 1964, 1951, or even 1884. With that in mind, I’m going to assume that this T-shirt actually dates from 1999, and that it’s been hanging forlornly in this London branch of TK Maxx for over a decade.
The branch manager – let’s call him Geoff – just can’t quite bring himself to consign the T-shirt to the 50p bin. In its own funny way, seeing The Movement swaying there on its hanger has become something of a comfort to him. Whatever Geoff went through – his divorce; his money worries; that bloody kidney stone – he could always rely on The Movement: it was there when he opened the shop in the morning; it was there when he slammed down the shutters at night.
“For Christ’s sake, come on, Geoff,” says the area manager. “Either mark it down to 50p or stick it in the bin. We need that space for new stock!”
But Geoff would never give up on The Movement. “It’ll sell, I just know it will,” he’ll say, his voice as certain as a bow fired from an arrow. “It just needs a bit of extra help, is all. A bit of time. A bit of encouragement in a nurturing environment.”
Sometimes he’ll spot customers eyeing The Movement – perhaps even rubbing its fabric between their fingers. His heart races. He’ll suddenly perceive The Movement as a watery-eyed puppy at a dog pound, desperately hoping for an owner to rescue it from certain execution. Those hopes are always cruelly dashed, however, as the customer is distracted away by a newer, prettier garment, with a less unappealing year emblazoned across it. At those moments, Geoff finds The Movement’s spirited message of “Best Of Luck To U” heartbreakingly poignant and naïve.
One day, of course, Geoff is going to be crossing the shop floor, making the journey from tills to stockroom, and out of the corner of his eye he’s going to notice that The Movement – in all its faded, misshapen, XXL glory – isn’t hanging there any more. It will have finally found the home it had craved for so long. Its absence will feel vast and overwhelming.
His feet welded to the spot, Geoff will be taken aback by the tidal wave of melancholy that crashes down upon him – stirring himself into motion, he’ll probably have to dash into the stockroom lavs to have a quiet little weep. But ultimately, sadness will be replaced by an immense and enduring pride. His little bird grew up, flew the nest – and soared.
Thanks to Will Jack