EVERYONE LIKES A LITTLE 69


What’s the thinking behind fake-distressed, erroneously-dated designs such as this? Are they intended to trick onlookers into being impressed that the wearer has stayed loyal to a garment that’s long past its prime? Or are they supposed to indicate that the wearer feels profoundly alienated from contemporary life, and yearns to escape to some long-gone, halcyon era? Or… what?

Whatever the reason, fake distressing is fast becoming the norm for many high-street clothing chains. How long before this practice spreads beyond the world of fashion? How long before new cars come pre-riddled with rust, or new houses have chic rising-damp built into them? Ladies will wear bras that make their tits sag, men will shave bald patches onto their heads, and eventually we’ll all just be lying around in the street, pretending to be dead.

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